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Anesthesiology Reflections from the Wood Library-Museum  |   July 2014
Guaranteed by Gas: Neiman’s Advertising Bookmark
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Anesthesiology Reflections from the Wood Library-Museum
Anesthesiology Reflections from the Wood Library-Museum   |   July 2014
Guaranteed by Gas: Neiman’s Advertising Bookmark
Anesthesiology 07 2014, Vol.121, 3. doi:10.1097/01.anes.0000450455.25495.91
Anesthesiology 07 2014, Vol.121, 3. doi:10.1097/01.anes.0000450455.25495.91
An 1883 graduate of the “Dental Department of the University of Maryland,” Eli H. Neiman, D.D.S., returned home to Pennsylvania to set up practice on York’s West Market Street. From there, Dr. Neiman attracted patients using advertisements, such as this floral bookmark (left), which touted that teeth were “extracted by the use of Nitrous Oxide Gas….” The reverse side of each bookmark notified potential patients that Dr. Neiman’s “ALL WORK GUARANTEED” slogan was backed by his promise that he would extract teeth “Without Pain, or no charge [would be] made.” Apparently nobody counseled Dr. Neiman against using a frightening image of a dental extraction (upper right) as part of his advertising campaign. This bookmark is part of the Wood Library-Museum’s Ben Z. Swanson Collection. (Copyright © the American Society of Anesthesiologists, Inc.)
An 1883 graduate of the “Dental Department of the University of Maryland,” Eli H. Neiman, D.D.S., returned home to Pennsylvania to set up practice on York’s West Market Street. From there, Dr. Neiman attracted patients using advertisements, such as this floral bookmark (left), which touted that teeth were “extracted by the use of Nitrous Oxide Gas….” The reverse side of each bookmark notified potential patients that Dr. Neiman’s “ALL WORK GUARANTEED” slogan was backed by his promise that he would extract teeth “Without Pain, or no charge [would be] made.” Apparently nobody counseled Dr. Neiman against using a frightening image of a dental extraction (upper right) as part of his advertising campaign. This bookmark is part of the Wood Library-Museum’s Ben Z. Swanson Collection. (Copyright © the American Society of Anesthesiologists, Inc.)
An 1883 graduate of the “Dental Department of the University of Maryland,” Eli H. Neiman, D.D.S., returned home to Pennsylvania to set up practice on York’s West Market Street. From there, Dr. Neiman attracted patients using advertisements, such as this floral bookmark (left), which touted that teeth were “extracted by the use of Nitrous Oxide Gas….” The reverse side of each bookmark notified potential patients that Dr. Neiman’s “ALL WORK GUARANTEED” slogan was backed by his promise that he would extract teeth “Without Pain, or no charge [would be] made.” Apparently nobody counseled Dr. Neiman against using a frightening image of a dental extraction (upper right) as part of his advertising campaign. This bookmark is part of the Wood Library-Museum’s Ben Z. Swanson Collection. (Copyright © the American Society of Anesthesiologists, Inc.)
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George S. Bause, M.D., M.P.H., Honorary Curator, ASA’s Wood Library-Museum of Anesthesiology, Park Ridge, Illinois, and Clinical Associate Professor, Case Western Reserve University, Cleveland, Ohio. UJYC@aol.com.
An 1883 graduate of the “Dental Department of the University of Maryland,” Eli H. Neiman, D.D.S., returned home to Pennsylvania to set up practice on York’s West Market Street. From there, Dr. Neiman attracted patients using advertisements, such as this floral bookmark (left), which touted that teeth were “extracted by the use of Nitrous Oxide Gas….” The reverse side of each bookmark notified potential patients that Dr. Neiman’s “ALL WORK GUARANTEED” slogan was backed by his promise that he would extract teeth “Without Pain, or no charge [would be] made.” Apparently nobody counseled Dr. Neiman against using a frightening image of a dental extraction (upper right) as part of his advertising campaign. This bookmark is part of the Wood Library-Museum’s Ben Z. Swanson Collection. (Copyright © the American Society of Anesthesiologists, Inc.)
An 1883 graduate of the “Dental Department of the University of Maryland,” Eli H. Neiman, D.D.S., returned home to Pennsylvania to set up practice on York’s West Market Street. From there, Dr. Neiman attracted patients using advertisements, such as this floral bookmark (left), which touted that teeth were “extracted by the use of Nitrous Oxide Gas….” The reverse side of each bookmark notified potential patients that Dr. Neiman’s “ALL WORK GUARANTEED” slogan was backed by his promise that he would extract teeth “Without Pain, or no charge [would be] made.” Apparently nobody counseled Dr. Neiman against using a frightening image of a dental extraction (upper right) as part of his advertising campaign. This bookmark is part of the Wood Library-Museum’s Ben Z. Swanson Collection. (Copyright © the American Society of Anesthesiologists, Inc.)
An 1883 graduate of the “Dental Department of the University of Maryland,” Eli H. Neiman, D.D.S., returned home to Pennsylvania to set up practice on York’s West Market Street. From there, Dr. Neiman attracted patients using advertisements, such as this floral bookmark (left), which touted that teeth were “extracted by the use of Nitrous Oxide Gas….” The reverse side of each bookmark notified potential patients that Dr. Neiman’s “ALL WORK GUARANTEED” slogan was backed by his promise that he would extract teeth “Without Pain, or no charge [would be] made.” Apparently nobody counseled Dr. Neiman against using a frightening image of a dental extraction (upper right) as part of his advertising campaign. This bookmark is part of the Wood Library-Museum’s Ben Z. Swanson Collection. (Copyright © the American Society of Anesthesiologists, Inc.)
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